What is Privacy?

Privacy is the state or condition of being free from being observed or disturbed by other people. In cybersecurity terms, privacy will be known as Secrecy or Confidentiality.

Computer privacy refers to information shared with visiting web pages, how that information is used, who that information is shared with, or if that information is used to track users.

China has a population of 1.43 billion, were their every move is being tracked, which in turn get rewards for good behavior and get status points. Lose points for bad behavior. For example if you jail walk you get point deductions and possible limitation to travel abroad. Have you ever said something to someone or yourself and the next time you logon to your machine and you browse on google and see what you discussed being suggested on your screen

Basically data is the new gold. Here are 2 intriguing cases:

Father sues Target:

Earlier he had stormed into a store near Minneapolis and complained to the manager that his daughter was receiving coupons for cribs and baby clothes in the mail.

Target data scientist crawled through the data, he was able to identify about 25 products that, when analyzed together, allowed him to assign each shopper a “pregnancy prediction” score. More important, he could also estimate her due date to within a small window, so Target could send coupons timed to very specific stages of her pregnancy.

Most people don’t really care about their privacy. Don’t get me wrong; they care about the principle of privacy. It certainly feels icky to know that companies are tracking your every move. Basically target knew she was pregnant before her dad.


2015 San Bernardino terrorist attack

The government wanted to have access to the attacker’s phone. Here was response from Apple CEO Tim Cook-The United States government has demanded that Apple take an unprecedented step which threatens the security of our customers. We oppose this order, which has implications far beyond the legal case at hand. This moment calls for public discussion, and we want our customers and people around the country to understand what is at stake.

A CBS News poll that sampled 1,022 Americans found that 50% of the respondents supported the FBI's stance, while 45% supported Apple's stance.[75] Also, 1,002 surveyed Americans who own smartphones were divided into two sides; 51% were against Apple's decision, while 38% supported their stance. Finally is privacy dead, are we the next China? Well it depends on laws and policy in place, country where you live and if we allow biometric to be used as authentication. It easy to change password and social security number but not your fingerprint or iris.

Challenges of Cyber Security and the Emerging Trends


In the field of technology, cybersecurity has a significant role, and the security data become one between the most critical problems faced in today's world. When there is discussion regarding the cyber-crimes which are increasing very rapidly, the government and many corporations are having many measures so as for stopping these kinds of crimes. Inspire of many different steps, cybercrime is still increasing day by day. In this study, there is brief coverage over the challenges faced by the cybersecurity from new technology advancement and innovations and in addition to this, the paper also has its main focus on the latest cybersecurity techniques, trends and other ethics involved in the sector of cybersecurity.

Index Terms

Challenges of Cyber Security and the Emerging Trends